2026 Lancia Aurelia – Lancia, the legendary Italian car brand Lancia will be under new ownership and it will have its last chance at success in this decade. Stellantis’ top management noticed Fiat’s sister business and wants to help it grow as a premium carmaker in the Old Continent, especially with the industry’s shift towards electric cars.
2026 Lancia Aurelia New Design
Automotive News Europe published last year a report that stated three new Lancia models were under development. The compact SUV is the model that’s most interesting. The report states that this model will be available in Q1-2026 (January 2026 to March 2026) with an all-electric motor. According to Italian media, this electric SUV will be called the Lancia Aurelia. Luca Napolitano, Lancia CEO, stated that the name of the electric SUV was still being finalized but that he referred it to as the Aurelia because it is more convenient.
We are also planning for the future electrification in Lancia. As you can see, we have a significant gap in pricing power compared to our benchmark. If we do everything right, Lancia can increase its profitability. We have some exciting models in the pipeline for an exciting turnaround. They are stunning cars, and I can confirm this from having seen them. This will increase the price power.
The new Ypsilon, which will arrive in 2024 with electrification, should set the tone for the brand’s future design. Auto designers and enthusiasts are already imagining various models, even though it is not yet clear what the model will look like. As an example, auto designers can look back at the Lancia Montecarlo Concept. David Obendorfer’s concept measures 4.5m long and takes elements from the 1975 Lancia Beta Montecarlo. He then applies them to a compact plug-in hybrid SUV coupe. The Lancia Aurelia could be launched in 2026 with either an STLA Small platform or an STLA Medium platform. We believe that the latter would give the SUV an edge. The STLA Small platform, an update or a successor to the second-gen RCMP that underpins a host of models in the PSA range, is a new platform. It was created for efficient city mobility.
Lancia’s ambitions would be better served by the STLA Medium, which will be available in 2023. The STLA Medium is designed for premium vehicles (DS and Alfa Romeo) in both C and D segments. Tavares’ confirmation by Lancia that it has synergies with these premium brands further strengthens this possibility. It is simple, according to Carlos Tavares (Stellantis boss) Napolitano. He wants Lancia’s name to be trusted and respected in the premium market. Lancia could work with DS and Alfa Romeo by sharing technology, software, and possibly all of the components. Lancia’s Italian-inspired design and French elegance will make it stand apart from DS.
Lancia hopes its future buyers will be responsible citizens and active citizens interested in making positive change in their communities as well as taking responsibility for the environment. Napolitano believes the Lancia Aurelia’s electrical drive is insufficient. The company should provide sustainable and recyclable solutions. This could extend to the interior of an SUV, and perhaps even the manufacturing process. The CEO of Lancia stated that the company aims to recycle the most materials. Quattroruote received information from Napolitano stating that the company will be focusing on three parameters in the new Ypsilon. These parameters may change as Aurelia develops. The first cabin is inspired by furniture. The second allows you to feel welcomed and protected inside. It is seamless to interact with the vehicle.
Napolitano said that he expects the brand to draw customers from Mini and Audi as the new Ypsilon comes to market. He stated that he expects to be able to compete with Volvo customers when the Aurelia and Delta EVs are released. According to the CEO, the dealer experience and after-sales support will be comparable to Mercedes Benz.
2026 Lancia Aurelia For Sale
Even though Lancia’s presence in Europe is remarkable, it is evident that both brands must work together to improve their visibility. The Ypsilon came in third place as the best-selling Italian car after the Fiat Panda and the Fiat 500 in 2021. Napolitano said that he met European dealer associations and briefed them about Lancia’s future strategy. It also discussed its plans to make Lancia an electric-only brand in 2026. He said that Lancia does not need a large network of dealers outside of Italy and that the company will concentrate its efforts in 60 European cities. While Lancia dealers might share back offices with Alfa Romeo and DS dealers, the showroom experience will be kept separate. To sustain its sales, Lancia will use digital channels. Lancia would expect half of its sales to come from outside Italy.