2025 Mitsubishi Pickup – In the past few years, the rebirth and success of the midsize pickup market has been widely reported. It’s not surprising that there have been a lot of manufacturers looking at the segment, sending out trial balloons and developing plans, sometimes even bringing a product to market. Volkswagen has been looking into the possibility for some time.
Now, we learn that Mitsubishi is also considering the possibility. Since 2009, there has been no pickup of any size on the North American market. The automaker did sell a rebadged Dodge Dakota in the U.S. at the time, but it never saw commercial success. In 2008, the Mitsubishi Raider was sold in Japan only 2,935 units. Toyota sold 145,000 Tacoma trucks that year.
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Although the L200 pickup is sold globally by the Japanese manufacturer, it will not be the one that’s introduced to the market in Japan. Mitsubishi is instead working to develop a new platform that will be used for the next generation. This would also support future Renault and Nissan products. This next generation could end up in our market.
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This would indicate a possible debut in 2020, but that’s a long time away. Many things can change in the interim. Mitsubishi dealers in the United States are still looking for a pickup to offer their customers. The company’s top brass is saying they have heard them, but it’s clear that no decision has yet been made.